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Marketing & Sales - Crossing the Chasm, 3rd Edition: The Updated Version of the Insightful Guide on Bringing Cutting-Edge Products to the Mainstream (Collins Business Essentials)
The Challenger Sale: Taking Control of the Customer Conversation
Marketing & Sales - The Challenger Sale: Taking Control of the Customer Conversation
Marketing & Sales - Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses
Marketing & Sales - Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond
More Sales, Less Time: Surprisingly Simple Strategies for Today's Crazy-Busy Sellers
Marketing & Sales - More Sales, Less Time: Surprisingly Simple Strategies for Today's Crazy-Busy Sellers
Marketing & Sales - Gap Selling: Getting the Customer to Yes: How Problem-Centric Selling Increases Sales by Changing Everything You Know About Relationships, Overcoming Objections, Closing and Price
