Description
Book Synopsis: Are your ideas your own or does your employer own them? This is the question that set off the greatest toy war of our time. When Carter Bryant began designing what would become the billion-dollar line of Bratz dolls, he was taking time off from his job at Mattel, where he designed outfits for Barbie. Later, back at Mattel, he sold his concept for Bratz to rival company MGA. Law professor Orly Lobel reveals the colorful story behind the ensuing decade-long court battle.
This entertaining and provocative work pits audacious MGA against behemoth Mattel, shows how an idea turns into a product, and explores the two different versions of womanhood, represented by traditional all-American Barbie and her defiant, anti-establishment rival--the only doll to come close to outselling her. In an era when workers may be asked to sign contracts granting their employers the rights to and income resulting from their ideas--whether conceived during work hours or on their own time--Lobel's deeply researched story is a riveting and thought-provoking contribution to the contentious debate over creativity and intellectual property.
Details
Step into the dramatic world of toy industry court battles with "You Don't Own Me: The Court Battles That Exposed Barbie's Dark Side." Delve into the captivating narrative of how a simple question about ownership sparked a billion-dollar war between Bratz dolls and Barbie. Discover the behind-the-scenes revelations of the fierce rivalry between audacious MGA and behemoth Mattel. Unveil the complexities of creativity, intellectual property, and the clash of two iconic doll personalities. This book is a must-read for those intrigued by the enthralling world of toy design and corporate battles.
Uncover the intriguing story of Carter Bryant, the designer caught in the middle of the toy industry storm. Explore the transformation of Bryant's concept from a side project at Mattel to a game-changing creation sold to a rival company. Dive into the decade-long legal saga that unfolded, shedding light on the cutthroat competition and fierce legal maneuvering between industry giants. Discover the blurred lines of ownership, creativity, and corporate loyalty in a narrative that will keep you on the edge of your seat from start to finish.
Join law professor Orly Lobel on a journey through the colorful world of toy design and intellectual property rights. Explore the clash of traditional Barbie's all-American appeal with the defiant spirit of the Bratz dolls. Delve into the thought-provoking debate on who truly owns creative ideas in a world where contracts may dictate the fate of innovation. Embark on an eye-opening exploration of womanhood, creativity, and the legal battles that shape the toy industry landscape today.
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