The Perfect Scent: A Year Inside the Perfume Industry in Paris and New York

Name: The Perfect Scent: A Year Inside the Perfume Industry in Paris and New York
Price: 12.99 USD
Availability: InStock
Rating: 4.3 (262 reviews)

4.3 of 5 Stars: Chemistry - The Perfect Scent: A Year Inside the Perfume Industry in Paris and New York

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$12.99

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Book Synopsis: From the New York Times perfume critic, a stylish, fascinating, unprecedented insider's view of the global perfume industry, told through two creators working on two very different scents.No journalist has ever been allowed into the ultrasecretive, highly pressured process of originating a perfume. But Chandler Burr, the New York Times perfume critic, spent a year behind the scenes observing the creation of two major fragrances. Now, writing with wit and elegance, he juxtaposes the stories of the perfumes -- one created by a Frenchman in Paris for an exclusive luxury-goods house, the other made in New York by actress Sarah Jessica Parker and Coty, Inc., a giant international corporation. We follow Coty's mating of star power to the marketing of perfume, watching Sex and the City's Parker heading a hugely expensive campaign to launch a scent into the overcrowded celebrity market. Will she match the success of Jennifer Lopez? Does she have the international fan base to drive worldwide sales?In Paris at the elegant Hermès, we see Jean Claude Ellena, his company's new head perfumer, given a challenge: he must create a scent to resuscitate Hermès's perfume business and challenge le monstre of the industry, bestselling Chanel No. 5. Will his pilgrimage to a garden on the Nile supply the inspiration he needs? The Perfect Scent is the story of two daring creators, two very different scents, and a billion-dollar industry that runs on the invisible magic of perfume.

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Step into the fascinating world of perfumery with "The Perfect Scent: A Year Inside the Perfume Industry in Paris and New York." Written by New York Times perfume critic, Chandler Burr, this book offers a rare and exclusive peek behind the scenes of the global perfume industry. Discover the secrets, the drama, and the creativity that go into creating two iconic fragrances that will leave you captivated.

Delve into the contrasting worlds of perfume creation in Paris and New York as you follow the stories of two exceptional scents. Witness the magic unfold as a French perfumer in Paris and actress Sarah Jessica Parker in New York embark on their journeys to craft perfumes that will capture the essence of luxury and glamour. Experience the high-stakes decisions, the artistic challenges, and the marketing strategies that set these fragrances apart in a competitive industry.

Join the adventure as the scent of success hangs in the air, from the high fashion houses of Paris to the bustling streets of New York. Feel the pulse of creativity as perfumers strive to innovate and stand out in a market flooded with offerings. "The Perfect Scent" is a must-read for fragrance enthusiasts, industry professionals, and anyone who appreciates the artistry and intrigue behind the creation of captivating scents.

Ready to explore the enchanting world of perfume and discover the stories behind iconic scents? Immerse yourself in the pages of "The Perfect Scent" and experience the allure, the drama, and the magic of the perfume industry. Order your copy now and indulge in the intoxicating journey of fragrance creation.

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