Description
Book Synopsis: The Soul of the Deal effortlessly teaches unconventional transactional strategies that are radically changing the approach of business buyers and sellers, investors, CEOs, and entrepreneurs. Their origin? Selling encyclopedias door-to-door, following the Grateful Dead for a lifetime, and closing 400+ successful deals.
His music-fueled philosophy that people (not spreadsheets) are the epicenter of every business interaction took Marc from Silicon Valley to Shanghai as principal, advisor, or counsel, as well as to the Board of the Rock and Roll Hall of Fame. Tangible takeaways--captured as “Morgenstern’s Maxims” -- punctuate every chapter and are woven into vivid stories as much thriller as business book. This entertaining and accessible book addresses the unchanging human, emotional, and tactical aspects of negotiating; stressing humor, real-time spontaneity and flexibility, empathy, and engaged listening as pathways to expanded negotiating and operating success.
Details
Unlock the secrets of successful business negotiations with The Soul of the Deal: Creative Frameworks for Buying, Selling, and Investing in any Business. This groundbreaking book introduces unconventional transactional strategies that are transforming the way business buyers, sellers, investors, CEOs, and entrepreneurs approach deals. With a background steeped in selling door-to-door and following the Grateful Dead, author Marc Morgenstern brings a unique perspective to the negotiating table.
Having closed 400+ successful deals, Morgenstern's expertise is unmatched. The book takes readers on a thrilling journey through his music-fueled philosophy that prioritizes people over spreadsheets. Drawing from his experiences as a principal, advisor, and counsel, as well as his involvement with the Board of the Rock and Roll Hall of Fame, Morgenstern shares invaluable insights that will revolutionize your approach to business interactions.
Throughout the book, you'll find engaging stories and actionable advice encapsulated in Morgenstern's famous "Morgenstern's Maxims." These tangible takeaways punctuate each chapter, ensuring you have the tools you need to navigate negotiations successfully. The book's accessible style makes it ideal for entrepreneurs and CEOs of all levels of experience, providing practical guidance on the emotional and tactical aspects of negotiation.
If you're seeking expanded negotiating and operating success, don't miss out on this entertaining and thought-provoking read. Emphasizing humor, flexibility, empathy, and engaged listening, The Soul of the Deal offers a fresh approach to negotiation that will empower you to make your mark in the business world.
Take charge of your negotiations today and unleash your true potential. Order your copy of The Soul of the Deal: Creative Frameworks for Buying, Selling, and Investing in any Business now through our secure online store and embark on a transformative journey toward negotiating success!
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