Beyond the Building: How to Use Innovation to Create and Grow Your Commercial Real Estate Portfolio

Book Synopsis: Leapfrog your competition by discovering the future of real estate. With tens of thousands of commercial real estate firms competing for properties, investors, and tenants, how can your CRE business ever stand a chance at competing? The key, according to seasoned CRE industry professional Rob Finlay, is for your company to become more data-driven and innovative. Your CRE business can't survive using obsolete marketing tactics, much less thrive. The traditional, tried-and-true approaches that worked five decades ago no longer get results. Unfortunately, too few small and midmarket CRE firms are investing in strategies and tactics that will improve their businesses and outcomes. Beyond the Building can help change your CRE business by showing you how to• be the first to identify and recognize patterns in the real estate market,• predict changing commercial real estate market dynamics,• enhance your leadership skills,• see around the corner to overtake your real estate competition. If you’re part of a real estate company that still sees itself as just owning property, it’s time to modernize and reposition your business as a technology company that just happens to invest in real estate. That is where the true future of real estate lies.