From the Mouse’s House to the Penthouse: What I Learned from Making Deals, Building Brands, and Running Businesses in Asia

Discover the secrets of successful international brand building with Michael Crawford's book, From the Mouse’s House to the Penthouse: What I Learned from Making Deals, Building Brands, and Running Businesses in Asia. With his firsthand experience negotiating the first Disney theme park in mainland China, Crawford reveals how culture and geography can shape your approach to building and operating high-profile brands on a global scale. By learning from his personal experiences in Asia, you'll gain valuable insights on building relationships, creating win-win outcomes, and navigating political and corporate environments.

One of the key lessons Crawford shares in his book is the power of humility over ego. Through his decade in Asia as an executive of two global brands, he discovered that humility is essential for success. By embracing humility, you can develop effective strategies for navigating complex political and corporate environments, increasing buy-in to your company's objectives. From the Mouse’s House to the Penthouse dives deep into Crawford's techniques for achieving the right balance and ensuring that compromise doesn't mean losing.

Are you ready to take your brand to new heights? Don't miss out on the valuable insights and strategies shared in From the Mouse’s House to the Penthouse. Start building your international brand empire today by clicking here.