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Inside Apple: How America's Most Admired--and Secretive--Company Really Works

Name: Inside Apple: How America's Most Admired--and Secretive--Company Really Works
Price: 14.35 USD
Availability: InStock
Rating: 4.2 (465 reviews)

4.2 of 5 Stars: Mobile Phones, Tablets & E-Readers - Inside Apple: How America's Most Admired--and Secretive--Company Really Works

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Description

Book Synopsis: Inside Apple reveals the secret systems, tactics and leadership strategies that allowed Steve Jobs and his company to churn out hit after hit and inspire a cult-like following for its products. If Apple is Silicon Valley's answer to Willy Wonka's Chocolate Factory, then author Adam Lashinsky provides readers with a golden ticket to step inside. In this primer on leadership and innovation, the author will introduce readers to concepts like the “DRI” (Apple's practice of assigning a Directly Responsible Individual to every task) and the Top 100 (an annual ritual in which 100 up-and-coming executives are tapped a la Skull & Bones for a secret retreat with company founder Steve Jobs).

Based on numerous interviews, the book offers exclusive new information about how Apple innovates, deals with its suppliers and is handling the transition into the Post Jobs Era. Lashinsky, a Senior Editor at Large for Fortune, knows the subject cold: In a 2008 cover story for the magazine entitled The Genius Behind Steve: Could Operations Whiz Tim Cook Run The Company Someday he predicted that Tim Cook, then an unknown, would eventually succeed Steve Jobs as CEO.

While Inside Apple is ostensibly a deep dive into one, unique company (and its ecosystem of suppliers, investors, employees and competitors), the lessons about Jobs, leadership, product design and marketing are universal. They should appeal to anyone hoping to bring some of that Apple magic to their own company, career, or creative endeavor.

Details

Discover the secrets behind America's most admired and secretive company with Inside Apple. This groundbreaking book delves into the systems, tactics, and leadership strategies that propelled Apple and its legendary founder, Steve Jobs, to unparalleled success. With a cult-like following for its products, Apple has become Silicon Valley's answer to Willy Wonka's Chocolate Factory, and now you have the opportunity to step inside. Author Adam Lashinsky provides readers with a golden ticket to unlock the remarkable world of Apple's leadership and innovation.

Inside Apple introduces readers to revolutionary concepts such as the "DRI" (Directly Responsible Individual), which is Apple's practice of assigning a responsible individual to each task. Additionally, discover the Top 100, an exclusive annual retreat where 100 up-and-coming executives are handpicked to spend quality time with Steve Jobs himself, gaining invaluable insights and inspiration.

Based on numerous interviews, this book offers exclusive new information about how Apple continuously innovates, effectively manages its suppliers, and navigates the transition into the Post Jobs Era. As a Senior Editor at Large for Fortune, author Adam Lashinsky is an authority on the subject, having predicted in a 2008 cover story that Tim Cook would eventually succeed Steve Jobs as CEO.

While Inside Apple may focus on one extraordinary company and its intricate ecosystem of suppliers, investors, employees, and competitors, the lessons within are universally applicable. Gain invaluable insights into the mind of Steve Jobs, his leadership style, exceptional product design, and groundbreaking marketing techniques. Whether you aspire to be a leader, improve your company, or embark on a creative endeavor, this book is your gateway to creating your own Apple-like magic.

Don't miss out on this opportunity to unlock the secrets behind Apple's success! Step inside the world of Apple with Inside Apple today. Click here to get your copy now!

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