Description
Book Synopsis: This bestselling textbook offers a comprehensive introduction to the global business environment, blending cross-disciplinary topics from sociology, politics and economics with a compelling exploration of how contemporary events relate to worldwide business practice. Truly international in scope, the book allows students to explore multiple perspectives and scenarios to prepare them for the highly globalised business operations of today. This new edition is thoroughly up-to-date, covering the profound global changes that are impacting upon how we do business, such as the rethinking of populism, the worsening of climate change effects and the rise of nationalist populism. With a new enhanced focus on the sustainability issues that challenge businesses today, applicability to real-world business practice remains the book’s core principle. Janet Morrison’s characteristically clear and authoritative writing style, combined with an unrivalled range of learning features, ensures that this book offers all of the essential tools to support skills development, critical thinking and academic insight.Ideal for undergraduate and MBA modules on the Business Environment or Business Contexts, this book is also suitable for International Business modules that offer an introduction to the issues of global economics in the context of other political, social and cultural environments.
Details
Discover the ultimate guide to navigating the complex and ever-changing global business environment with our bestselling textbook, "The Global Business Environment: Towards Sustainability?" Unlock the secrets to thriving in today's highly globalized world by blending cross-disciplinary topics from sociology, politics, and economics. Gain a comprehensive understanding of how contemporary events impact worldwide business practices.
With a truly international scope, this book empowers you to explore multiple perspectives and scenarios, equipping you with the knowledge and skills needed to excel in the global business landscape. Stay ahead of the curve with a new edition that covers the profound global changes reshaping our world, including the rethinking of populism, the worsening effects of climate change, and the rise of nationalist populism.
Our enhanced focus on sustainability issues addresses the critical challenges businesses face today. Understand how businesses can adapt and develop strategies that contribute to a sustainable future. Written by industry expert Janet Morrison, this book combines her clear and authoritative writing style with a wide range of learning features to support your skills development, critical thinking, and academic insight.
Whether you're an undergraduate or MBA student studying the Business Environment or Business Contexts, or an International Business student exploring global economics in different cultural environments, this book is your indispensable companion. Don't miss out on this essential resource! Get your copy today and unleash the potential within you.
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