Description
Book Synopsis: In the bestselling tradition of The Soul of a New Machine, Dealers of Lightning is a fascinating journey of intellectual creation. In the 1970s and '80s, Xerox Corporation brought together a brain-trust of engineering geniuses, a group of computer eccentrics dubbed PARC. This brilliant group created several monumental innovations that triggered a technological revolution, including the first personal computer, the laser printer, and the graphical interface (one of the main precursors of the Internet), only to see these breakthroughs rejected by the corporation. Yet, instead of giving up, these determined inventors turned their ideas into empires that radically altered contemporary life and changed the world.
Based on extensive interviews with the scientists, engineers, administrators, and executives who lived the story, this riveting chronicle details PARC's humble beginnings through its triumph as a hothouse for ideas, and shows why Xerox was never able to grasp, and ultimately exploit, the cutting-edge innovations PARC delivered. Dealers of Lightning offers an unprecedented look at the ideas, the inventions, and the individuals that propelled Xerox PARC to the frontier of technohistory--and the corporate machinations that almost prevented it from achieving greatness.
Details
Are you ready to dive into the fascinating world of intellectual creation? Look no further than "Dealers of Lightning: Xerox PARC and the Dawn of the Computer Age." This bestselling book takes you on a captivating journey through the 1970s and '80s, when Xerox Corporation brought together engineering geniuses and computer eccentrics known as PARC.
PARC is responsible for monumental innovations that triggered a technological revolution, including the first personal computer, the laser printer, and the graphical interface. These breakthroughs, which are the precursors of the Internet, were unfortunately rejected by the corporation. But the story doesn't end there.
Instead of giving up, the inventors behind these incredible ideas turned them into empires that have changed the world as we know it. Based on extensive interviews with the scientists, engineers, administrators, and executives who lived through it all, "Dealers of Lightning" is a riveting chronicle that will take you from PARC's humble beginnings to its triumph as a hothouse for ideas.
Discover why Xerox was unable to grasp and exploit the cutting-edge innovations PARC delivered, and get an unprecedented look at the ideas, inventions, and individuals that propelled Xerox PARC to the frontier of technohistory. Don't miss out on this captivating tale that sheds light on a significant chapter in the world of technology.
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