Description
How organizations can deliver significant performance gains through strategic investment in marketing
In the new era of tight marketing budgets, no organization can continue to spend on marketing without knowing what's working and what's wasted. Data-driven marketing improves efficiency and effectiveness of marketing expenditures across the spectrum of marketing activities from branding and awareness, trail and loyalty, to new product launch and Internet marketing. Based on new research from the Kellogg School of Management, this book is a clear and convincing guide to using a more rigorous, data-driven strategic approach to deliver significant performance gains from your marketing.
Explains how to use data-driven marketing to deliver return on marketing investment (ROMI) in any organization
In-depth discussion of the fifteen key metrics every marketer should know
Based on original research from America's leading marketing business school, complemented by experience teaching ROMI to executives at Microsoft, DuPont, Nisan, Philips, Sony and many other firms
Uses data from a rigorous survey on strategic marketing performance management of 252 Fortune 1000 firms, capturing $53 billion of annual marketing spending
In-depth examples of how to apply the principles in small and large organizations
Free downloadable ROMI templates for all examples given in the book
With every department under the microscope looking for results, those who properly use data to optimize their marketing are going to come out on top every time.
Details
Looking to boost your organization's marketing performance? Look no further than the award-winning book, Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know. This invaluable resource has been named the Best Marketing Book of 2011 by the American Marketing Association, and for good reason. In today's era of tight marketing budgets, it's essential to know which marketing strategies are delivering results and which are wasting valuable resources. Utilizing a data-driven approach, this book provides a clear and convincing guide to improving the efficiency and effectiveness of your marketing efforts in areas such as branding, awareness, loyalty, new product launches, and internet marketing.
If you want to make every marketing dollar count, then mastering the fifteen key metrics outlined in this book is a must. Backed by extensive research from the prestigious Kellogg School of Management, these metrics will help you measure the return on your marketing investment (ROMI) and make informed decisions to drive significant performance gains. Gain insights from the experiences of top organizations like Microsoft, DuPont, Nissan, Philips, and Sony, who have successfully implemented data-driven marketing strategies.
Don't know where to start? No worries. This book provides in-depth examples of how to apply the principles in both small and large organizations, so you can tailor the strategies to fit your specific needs. Plus, you'll have access to free downloadable ROMI templates that correspond to the examples given in the book, making implementation even easier.
With businesses of all sizes scrutinizing their departments for results, those who embrace data-driven marketing are sure to rise above the competition. Don't miss out on this opportunity to revolutionize your marketing approach. Get your hands on Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know today!
Click here to order your copy now and start optimizing your marketing for maximum results.
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