Description
Book Synopsis: Why attractive things work better and other crucial insights into human-centered design
Emotions are inseparable from how we humans think, choose, and act. In Emotional Design, cognitive scientist Don Norman shows how the principles of human psychology apply to the invention and design of new technologies and products. In The Design of Everyday Things, Norman made the definitive case for human-centered design, showing that good design demanded that the user's must take precedence over a designer's aesthetic if anything, from light switches to airplanes, was going to work as the user needed. In this book, he takes his thinking several steps farther, showing that successful design must incorporate not just what users need, but must address our minds by attending to our visceral reactions, to our behavioral choices, and to the stories we want the things in our lives to tell others about ourselves. Good human-centered design isn't just about making effective tools that are straightforward to use; it's about making affective tools that mesh well with our emotions and help us express our identities and support our social lives. From roller coasters to robots, sports cars to smart phones, attractive things work better. Whether designer or consumer, user or inventor, this book is the definitive guide to making Norman's insights work for you.
Details
Unlock the secrets of successful design with Emotional Design: Why We Love (or Hate) Everyday Things. This groundbreaking book, written by renowned cognitive scientist Don Norman, reveals how the principles of human psychology can transform the way we approach product invention and design. Norman's earlier work, The Design of Everyday Things, revolutionized the way we think about user-centered design. Now, in Emotional Design, he takes it to the next level by showing us how effective design must consider not just functionality, but also our emotional reactions and self-expression.
Imagine a world where every tool, gadget, and device not only served its purpose but also resonated with our hearts and minds. Norman demonstrates that good human-centered design goes beyond mere effectiveness; it's about designing tools that enhance our emotional well-being, allowing us to express our identities and connect with others on a deeper level. Whether you're a designer looking to create more impactful products or a consumer looking to understand the power of well-designed objects, this is the ultimate guide.
Discover how attractive things work better. From roller coasters to robots, sports cars to smartphones, and everything in between, Emotional Design shows us that aesthetics and functionality go hand in hand. With Norman's insights, you'll be equipped to create products that not only meet user needs but also delight their senses and spark joy.
Don't miss your chance to unlock the hidden potential of human-centered design. Order Emotional Design: Why We Love (or Hate) Everyday Things today and embark on a transformative journey of design innovation. Let Norman's expertise empower you to create products that leave a lasting impact on your customers' hearts and minds.
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