Description
Book Synopsis: Now in its sixth edition, Persuasion: Social Influence and Compliance Gaining continues to boast an accessible voice and vibrant aesthetic that appeals to undergraduate students of communication, psychology, advertising, and marketing. In addition to presenting established theories and models, this text encourages students to develop and apply general conclusions about persuasion in real-world settings. Along the way, students are introduced to the practice of social influence in an array of contexts (e.g., advertising, marketing, politics, interpersonal relationships, social media, groups) and across a variety of topics (e.g., credibility, personality, deception, motivational appeals, visual persuasion). The new edition features an expanded treatment of digital and social media, up-to-date research on theory and practice, and enhanced discussions of topics such as political campaigning, emotional marketing, olfactory influence, and ethics.
Forthcoming: Instructors can also use the book’s downloadable test bank, instructor’s manual, and PowerPoint slides in preparing course material.
Details
Persuasion: Social Influence and Compliance Gaining; the ultimate guide to mastering the art of persuasion! Whether you're a student of communication, psychology, advertising, or marketing, this is the book that will take your skills to the next level. With its accessible language and visually appealing design, this sixth edition is the perfect companion for undergraduate students. But it doesn't just stop at theories and models - this book challenges you to apply what you learn to real-world scenarios. Are you ready to become a true persuasion expert?
In today's digital age, understanding the power of social influence is more important than ever. That's why this edition dedicates an entire section to digital and social media. Learn how to harness the online world to influence others and master the latest research on theory and practice. Dive into intriguing topics like emotional marketing, olfactory influence, and ethics, and discover the secrets behind successful political campaigns and interpersonal relationships.
But that's not all - this edition comes with exclusive resources to enhance your learning experience. Instructors can access a downloadable test bank, instructor's manual, and PowerPoint slides to seamlessly integrate this book into their courses. Don't miss out on this invaluable tool that will give you a competitive edge in your studies and future career.
Are you ready to uncover the fascinating world of persuasion? Take the first step towards becoming a social influence master by getting your hands on Persuasion: Social Influence and Compliance Gaining today!
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