Product Analytics: Applied Data Science Techniques for Actionable Consumer Insights (Pearson Business Analytics Series)

Are you tired of guessing why customers buy more or why they leave your site without hesitation? It's time to stop relying on assumptions and start making data-driven decisions. Introducing "Product Analytics: Applied Data Science Techniques for Actionable Consumer Insights." This groundbreaking book by Joanne Rodrigues-Craig combines data science with social science to provide you with unprecedented insight into customer behavior.

With Rodrigues-Craig's expertise in demographics, sociology, and enterprise experience, you'll learn how to develop complex, testable theories for understanding individual and social behavior in web products. By thinking like a social scientist, you'll be able to contextualize individual behavior in today's social environments and build more effective metrics and KPIs for your web product or system.

But that's not all! This book will also teach you how to conduct informative and actionable A/B tests, explore causal effects, alter user behavior, and choose the right statistical techniques for common tasks. And don't worry if you're new to R, because this book includes sample code in a separate code manual, making it accessible for all levels of data science enthusiasts.

Don't miss out on this opportunity to gain a deeper understanding of consumer behavior and transform your business. Visit actiondatascience.com to learn more and get started on your journey towards actionable consumer insights!